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Mike's LinkedIn

Updated 06/24/2016

LinkedIn ( is a powerful global professional networking resource that can effectively support a job search WITHOUT COST to you.  In 2014 a survey found 90% (in 2016 over 95%) of recruiters used LinkedIn.  LinkedIn tools reduce the costs for job postings, reduce the effort to identify quality people for a position and allow discrete recruitment efforts.   LinkedIn has grown in popularity globally.  LinkedIn launched their service on May 5, 2003 ("Cinco de Linko day" officially) with 4,500 members by May 31, 2003.  In 2011 LinkedIn added 2 new member per second for the past several years with over 220,000,000 members as of January 2013.  By October 2014 membership was at 315,000.000 and reported by LinkedIn to be OVER 433,000,000 in June 2016.

To be found on LinkedIn by a Recruiter it is critical you have a complete Profile containing ample and appropriate keywords and job titles presented in a meaningful and attractive form. A well structured complete Profile with high connections (over 500 is recommended), high numbers of endorsements, strong recommendations, solid experience and Groups participation is someone that will gain the interests of a Recruiter.  For a LinkedIn Profile to work for you, you must work to have a strong Profile.  A LinkedIn Profile that lacks keywords and job titles is a cloak of invisibility on your Profile.  Just having a Profile with little or poor content can be a negative reflection on you but that, of course, assumes someone actually found you.

Here are some links to information offered to help you understand the importance of not only being on LinkedIn but of having a high quality, attractive, and key word rich presentation including a number of steps to increase your visibility.


  • Small Recruiters can use the LinkedIn, like many members, for FREE!  Larger and corporate Recruiters can pay $18,000 per year per Recruiter license to receive higher or unlimited bounds on searches, e-mails, etc.

  • It saves time.  What once took many intense days can now be achieve in a few minutes.  To a Recruiter (and a Job Seeker) Time IS Money.

  • This is a BIG DATA application involving a global reach with over 350,000,000 people involved and an untold number of companies participating plus Recruiters.  It is THE place to be for anyone looking for a job, wanting to change jobs, wanting to find contacts, get information about a company, post jobs, find colleagues in your industry or at your company, join groups focused on specific areas or topics, etc., etc.

  • In a LinkedIn Survey, among the Top 10 most frequently recruited job positions:
    Executive Assistant    So much for the Executive Officers Only myth!

  • You can connect with people you know, want to know, would like to know, etc.

  • You can promote your brand, awards you have received, recognize people for something great, recommend books, articles, pictures, etc.

  • All this plus more and you don't have to pay one cent to anyone to join, to create a Profile, to get help or training, to get ideas, to seek information, to share information or any of the many other ways you can use LinkedIn to help achieve your goals or advance ideas, causes or good stuff.
    AND IT IS ALL 100% FREE IF YOU SO CHOSE.  Your investment is time, brain power, creativity, and drive to
    improve yourself and enhance your potential opportunities in a global forum.

NOTE:  LinkedIn does offer various membership levels which include monthly or annual charges.  It is not necessary to have a paid account with LinkedIn to receive substantial benefit from their services or data.

As of June 2016, LinkedIn provides customer stories of their success with LinkedIn which include:
        adidas                         Air Asia                    AkerSolutions                       Allstate
        AppSense                    aurecon                    Bank of Sydney                     Bluebeam
        Carlton Staffing           CBRE                        Coloplast                              Crown
        DFS                             Emerson                   First Citizens Bank                GN
        HILTI                           Intel                          Jumeirah                              Maersk
        Nationwide                 Nestle                        Pantechnik Int'l                    Pepsico
        RBS                             Red Hat                     serco                                    Siemens
        Singapore Post            softchoice                 Sony                                    Tieto
        Transport for London  TRW                          Unilever                               Vanty International
        VF Asia                        Walmart                    worldpay                              Zain KSA

        Stories for each company may be found at:

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Resource LinkDescription
LinkedIn Learning Webinars Live and recorded classes available. LIVE sessions require 24 hour advanced registration, a minimum of 10 attendees signed in within 5 minutes of the start time (else may be cancelled) and are done on Pacific Time. RECORDED sessions are on-demand.and begin immediately. Updated 01-31-2016 
LinkedIn Profile - What is it? LinkedIn content providing an overview of the LinkedIn Profile covering the major section of the Profile and how to use them in a general discussion. 
Linkedin Recruiter - eBay Comments [Video] eBay's John Curran on LinkedIn Recruiter  
Linkedin Recruiter - Logitech's Comments [Video] Logitech's John Zwieg on LinkedIn Jobs 
LinkedIn Recruiter - Trimble's Comments [Video] Trimble's Bob Spoer on LinkedIn Recruiter 
LinkedIn Recruiter - US Cellular's Comments [Video] US Cellular's Elisa Bannon on LinkedIn Recruiter 
LinkedIn Recruiter Video Price tag: about $18,000 per year per person representing an estimated 50% of LinkedIn's revenues. Can you say "serious use"? 
LinkedIn Training Webinar THESE FREE EVENTS are available either via live web sessions (Thursdays starting at 11:30 AM Central) or using pre-recorded "on demand" sessions, 24x7. At a minimum everyone should view the first of the 3 sessions offered to understand the tool called LinkedIn. If you do not understand how to use the tool to your advantage, well. do you like driving nails with a screwdriver? Think about it and view the material! 
Make Your LinkedIn Profile to Help You Find a Job Tips to basic Profile enhancement. A good starting point for improvement. You still have to do the work! 
Nine Ways Using LinkedIn to Advance Your Career Original article from 06/28/11 
Nine Ways Using LinkedIn to Advance Your Career II After the basic Profile enhancement, check these ideas out to help add visibility to recruiters. 
Recruiting Fundamentals: Tips for Hiring the Best with LinkedIn Enough said? 18 minute video. 
STUDENT Recruiting Guide from LinkedIn Published for Recruiters, version 2.0 is geared for 2015 recruitment efforts. The document is free but you must request it by providing your information to receive this eBook. Get the insights into what Recruiters are being advised for their recruiting efforts. 
The Value of LinkedIn Overview Video of Linkedin 
URL Customization on LinkedIn No one will remember that long default URL you can give to help people find you on LinkedIn. So customize it to just be your name! Remember, first come first served [there can be only one John Smith]. Claim your personal link. Make sure it matches the name your use on your Resumes, Business Cards and other communications to tie everything together! 
What Is LinkedIn? [Video] LinkedIn Learning Center -- LinkedIn content providing a good initial overview of the tool. I encourage people to register for their webinar as part of their initial free training! 
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