What do experienced workers have
that is available to an employer on
the first day that brings significant
incremental value with a zero cost
factor plus a potential person who
can develop younger or those who
are less experienced to leverage
this wonderful insight and talent?
Yep, it's Transferable Skills
Click to enlarge the image
Transferable skills alone will not win you the job you seek but it can differentiate your
candidacy when they are "on the table" during your screening and formal interviews.
So ... how is it recommend you proceed with these cards?
#1 You are NOT your Job Title
A layoff or downsizing or colossal blunder in cutting loose good people has not
one thing to do with you, who you are or your identity or worth.
And given the rapid changing world of job titles, including job title inflation, you
do NOT want to be tied to your former job title. Often they only give insight to
the confusion within a company and hide the real talent an employee provides.
Pull an inventory of what you can do and "make it real" ... no phony stuff or fluff
but real skills and abilities you hold and can discuss and demonstrated. It can be
scary how some skills are "relabeled" as you move from industry to industry yet
they are the same and are generically known as your "transferable skills". These
skills open up doors to opportunities for you.
#2 Map Skills to Benefits/Value
Companies look at profits, losses, growth, losses, new markets, lost markets ...
you get the picture? Skills are an asset. Businesses understand assets. Good
employees are assets. Help yourself by helping employers see what values you
bring to the table in terms of your transferable skills. Building the link between
you, your transferable skills and asset value creates a new perspective to you.
But don't stop there! Think of things you did that helped transform your former
employer in making their business run faster, better, smoother, reduced errors,
cut time, reduced waste, enhanced quality or durability ... this is music to most
managers and music to their supervisors.
How, bring in the Accomplishment Statements as examples of your very special
talents that is on the market and available to them AND their competitors. For
each item you have, anticipate the question "So what!" and then list what your
Accomplishment benefited from your special talents.
Don't get all wrapped up in the details as this provides them a "road map" to
get someone else using your free consulting services when trying to land a job.
Reflect the value, savings, benefits, returns realized from your Accomplishment.
Dollars speak louder than words in business ... it's the "I have" versus "I might".
Ideally use hard dollars. Don't have any, use percentages. Don't have any, try to
estimate the dollars or percentages and KEEP YOUR WORK. If your method of estimation has merit in the eyes of the employer, you are good. The idea is to
show a magnitude of your contributed value that business people understand.
#3 Building Your Value Proposition
You talked about your education. You talked about your transferable skills.
This ties back as BENEFITS TO THE COMPANY ... your personal value!
To make yourself unique from the competition, work to determine what YOU can
do for this company that you're competitors can't touch. What makes you look
like a multiple value returned for their investment in you every day, week, year?
What will be your "Unique Selling Proposition" they can't ignore?
A smart play is to pick an areas and tell them what YOU can DO for THEM and showcase one major benefit you bring to the table as a valued new employee.
This in many circles becomes a Personal Branding Statement that grabs people's
attention by reflecting who you are and what you have to offer the employer.
This will take some time: it is simple to say but challenging to craft correctly!
One high impact killer sentence that knocks your competitors out of the ring.
This is your "brand" you will want to use going forward. So invest the time to
think through it. Ask close trusted friends for feedback. Remember the boxer
who rose through the ranks but gained quick fame with his "branding statement"?
"I AM THE GREATEST" took Mohammed Ali into the spot lights and built his
mental strength along the way because he became the greatest.
Have your branding staement answer three important questions for listeners:
1. Who are you?
2. What is your biggest strength?
3. What is the biggest benefit that you bring to the employer?
Insure you have something measurable in your statement, ideally dollars as this
is something that gets every manager's attention and they know well what it is.
A final thought:
The illustration showcases eleven transferable skills:
- Teamwork - Logical - Innovative
- Motivational - Leadership - Teaching
- Organization - Problem Solving - Analytical
- Planning - Team Building
One that is arguably missing is Influencing or, more pointedly Persuasion/Negotiating