Persuasion

Updated 08/30/2017
 per·sua·sion
  pərˈswāZHən/
   noun
  1. 1.
    the action or fact of persuading someone or of being persuaded to do or believe something.
    "Monica needed plenty of persuasion before she actually left"
    synonyms:coaxing, persuading, coercioninducementconvincingblandishmentencouragement,
    urging, inveiglement, cajoleryenticement, wheedling; 
    informalsweet-talking,
    arm-twisting
    formalsuasion
    "Monica needed plenty of persuasion"
  2. 2.
    a belief or set of beliefs, especially religious or political ones.
    "writers of all political persuasions"
    synonyms:groupgroupingsectdenominationpartycampsidefactionaffiliation,
    school of thought, beliefcreedcredofaithphilosophy
    "various political and religious persuasions"



    The Gentle Art of persuasion  |  Korn Ferry Institute, David Berreby                                                             11/28/2017
    A new—and intriguing—science reveals the triggers that influence us.

    While staying at a hotel in Montreal recently, Tom Dietz found a card near his sink that
    urged him to use his towels more than once. It didn’t tell him that reusing towels was
    good for the environment or that it would reduce society’s energy costs (though those
    are both good reasons for guests to refold). Instead, it simply informed him that most
    other people were reusing their towels, and asked him to “join your fellow guests in
    helping to save the environment.”
 


    If you have received a letter from your power company or local water authority telling you
    how your use of their product compares with your neighbors’; or found yourself asked to
    commit publicly to a goal (like weight loss or quitting tobacco); or noticed calorie
    information on a restaurant menu; or just shopped for a mattress on a website whose
    background image was of fluffy clouds, then you too have felt it.

    Today, says psychologist Robert Cialdini, social scientists have figured out the workings
    of the mind into which persuasive pitches fit like a key in a lock. It is now, he argues,
    “possible to learn scientifically established techniques that allow any of us to be more
    influential” than we are when we use only facts and figures. We can, he says, “front-load
    these principles and motives in people, so that when they encounter our evidence, they’re
    ready to see it.”