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103 Sell Your Product



  UNTIL YOU ARE EMPLOYED AGAIN IN
  A PROFESSION FITTING YOUR SKILLS
  AND PASSIONS... YOU ARE IN SALES!

PREPARE YOUR PRODUCT FOR MARKET!

   THIS OFFER IS FOR A LIMITED TIME
    AVAILABLE ONLY TO A SELECTED
     CUSTOMER BASE SO ACT NOW
        AS THE BEST OFFER WINS!
 


   OK, no offense to the many sales and marketing representatives out there, but you know this is true.

   But you say you are not in sales?  You are now and selling the product you should now the most about.
   You have had a long history with this unique and highly valued product that others should cry to get.
   Sales is the career of matching needs with the solution your prospective customer must have NOW!

   This section is straight forward basic sales training.  Think of it this way, sales skills are essential to
   any professional to promote their ideas, present solutions, offer meaningful alternatives, set agendas,
   establish needs and criteria ... a professional is, by their duties, a sales representative working to 
   promote and build a consensus for others to accept what is being offered as needed and valuable.



    The Classic 7 Step Sales Process to Sell Yourself 

   
  1.  PRODUCT KNOWLEDGE 
          This sounds so simple yet so many cannot explain who they are and what they do and
          the value they bring. 

          x
          x


  2.  PROSPECTING 
          Prospecting, as it suggests, is searching for new customers. It may seem straight forward in
          concept but is more complex in execution. Like looking for oil or gas, you need to know where
          do drill your hole with the best opportunity of finding what you are wanting ... a positive result.


          x
          x


  3.  THE APPROACH
         Here you begin building a relationship rather than the "hard sell". People will buy from those
         they know and trust. Always avoid the "cold call" by simply showing up and insisting on their
         valuable time be spent with them. Build a reason for them to make an appointment with you
         as the first step of building respect to build trust.


         x
         x 
         
       
  4.  THE NEEDS ASSESSMENT
         If you don't know what they need and want you will not get very far. Knowing how you can
         deliver a valued service will secure their attention and allow you to learn where their needs
         are and what is seen as the ideal solution for these needs.


         x
         x  


  5.  THE PRESENTATION
         If you move to sell the features of your product your conversation will be short. People buy
         a solution for the benefits they will receive. Whether a lever is colored orange or blue is of
         no difference to them. Understand what is needed to solve their pain to secure the deal.


         x
        x


  6.  THE CLOSE
          80% of sales are lost because the sales representative failed to close the deal. It is essential you
          move to secure the order. What aspect of your product you are trying to sell may vary during the
          course of your sales campaign.


          Why is this relevant to my getting hired?
          In an early phase of your campaign, you may push for a closure to receive an invitation to interview.
          Without an interview, being hired can be very challenging. During the interview, you want to move
          for closing citing your interest, skills, and abilities that align with their needs and challenges.
      


 
  7.  THE FOLLOW-UP
          A good sales representative knows that a follow-up with your buyer builds and nurtures a
          relationship. Do not confuse this with being bothersome. Believing that your customer is
          satisified with their acquisition and KNOWING THEY ARE SATISFIED are not always the same.
          Show that concern to your customer and interest in their success to maintain a customer.

          Why is this relevant to my getting hired?
          First, you were already hired at this point and if not, figure out where you went wrong earlier.
          Maybe you failed to do something well. Maybe your product simply was not the best or you
          were unable to position to be seen as the best. Maybe they bought from their brother-in-law.

          The relevance comes from checking with your manager for an impromptu performance review
          on how well are you doing so far? Is this product meeting your needs and expectations? How
          could things be done better or in a smarter way to produce better results for your customer?