Updated 06/13/2017

  gerund or present participle: branding
  1. 1.
    mark (an animal, formerly a criminal or slave) with a branding iron.
    "the letter M was branded on each animal"
  2. 2.
    assign a brand name to.
    "branded goods at low prices"

     6 WORST Ways to Brand Yourself  |  Forbes, Liz Ryan                                                                           03/23/2017
     One evening when my daughter was 12 I asked her to grab my car keys from my desk.
he came back with the keys. We got in the car to drive to her piano lesson.
"Mom," she said, "I saw a resume on your desk."
"Was there something about the resume that struck you?" I asked her.
"Yes!" she said. "This man says on his resume that he's the best technical salesperson in
     Chicago. How could that be true? They don't have a ranking for something like that, do they?"

     Ten Signs Your Personal Brand Isn't Working  |  Forbes, Liz Ryan                                              08/12/2017  
     Your personal brand tells people who you are and what you care about when you are not
     there to tell them in person.
     Your LinkedIn profile is a big part of your personal  brand. If you don’t have one, that’s part
     of your personal brand, too. Your resume is part of your brand.
     People who know you have ideas about you that formed during their interactions with you
     — over a short period of time or over decades.
     Your clothes are part of your brand, and so is your car, scooter or bicycle. Your address is
     part of your brand, as are your tastes in food, music and films. Your jokes, your habits and
     your mannerisms are part of your brand.
     Everything about you that anyone else could notice, encounter or perceive is part of your
That isn’t a bad thing.
     Some people say “I’m a person, not a product! I don’t want a personal brand.”
     You may not want one, but you have one. Even if there were no such thing as the internet
     you would still have a brand. You would still have a reputation.
     You may not want to cast a shadow when you walk outside on a sunny day, but you’re going
     to cast a shadow anyway.