ZLABS‎ > ‎100 Rebuilding YOU‎ > ‎105 Communications‎ > ‎


Updated 08/13/2017

   In an industry filled with standardization, we cannot agree
   whether it is e-mail, email or Email. Efficiency or laziness?
   Whatever it should be, it is pervasive and it is enabling the
   excuse for dismal and ineffective communications because
   it can be sent to many, created quickly, sent even faster.
   The question is how badly are we hurting our objectives
   as time, thought and accuracy are "lost in the mail"?

   Some of the e-mail "sins" seen today:
       1.  No Focus
            We pack everything we can think of into an e-mail and confused the reader.
            The reader is confused and therefore does not act or acts in confusion. Was
            there a specific action for the reader to consider, or act upon or is this just
            an awareness communication?

            IF one must raise multiple questions or call for multiple actions to happen
            make them clear bullets. If there is the potential for conflict between the
            questions, list the questions then seek response to a specific question.
            This adds value to everyone as any cause and effect can be considered in
            their response. Raising a single question is more efficient yet may waste
            more time and generate more confusion and correction e-mails than it is

            Bullets or lists focus to the reader, bring better results for the sender.

       2.  Simplicity is a Lost Art
            Life and business are becoming more complex yet often the core issues are
            very basic. Getting to the core issues is critical. Exploring unintended
            consequences is important to insure the basics are not incorrectly set.

       3.  We reduced filler in foods, remove them in e-mails
            Reduce the unneeded words to create a shorter message with greater impact.
            Shorter messages are easier and faster to read when written correctly. It allows
            your reader to address the need more effectively.

       4.  Be direct - dump the active voice
            Do not get an e-mail confused with a novel.  Passive language is weak and fails
            to leave a clear "call to action" which is primarily the purpose of an e-mail.

            Include your call to action at the end of your e-mail reinforcing what you
            need the reader to do. 

Subpages (1): Persuasive