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What I Do Better

Updated 00/00/2017

  Show me a company that doesn't need
  "super people" and I'll show you a company
  that has a monopoly or won't survive the
  competition of today's business markets. 

  Your Resume can only show so much.  You
  need Marketing Collateral to promote what
  you have in the area of special skill, special
  strength and the incredible ability to scale
  tall challenges in a single bound (or at least
  a few bounds). Promote your added value.

   A sad observed truth is that many of us have really strong talents and abilities yet we do not know how
   to accept compliments or take them to a sincere recognition of your personal and professional abilities.

   The Job Marketplace will not get easier in time. Your competitors come from many different countries.
   Your competitors may have had all their training paid for by government funds while you had to pay
   your own bills. The competitive field is not level and may never be level again. Your hope is to provide
   a better and factual image of who you are, what you can do and what you have achieved that caused
   people to ask "who is that person?"

   While video sells, having a video of your life and actual achievements as they happened will be far
   beyond your budget. So how does one document you in a cost effective and impressive manner to win
   the minds of employers?

   For many of this, we have to go outside our "comfort zone" and ask for recommendations on LinkedIn,
   in a letter, on a Thank You Card, an e-mail ... anything that documents who the recommender is, what
   it is for, why you merit the recommendation and the benefit/impact brought to that person or their
   organization. Whether you see this as a "recommendation" or "testimonial" is between you and the
   requested author but either works to help you be recognized for your work.

   As you receive these, stop everything and thank the person for sharing their experience with your work.
   Building and keeping alive relationships with people you have done work or for can create a significant
   differentiator between you and your competitors. Is it strictly because of your so much better than the
   others? Not always. But it can be as simply as you asked for the recommendation and got one versus the
   others who did not ask.

   In a highly competitive environment, you MUST SOLICIT AND MAKE KNOWN what you want or need.
   In your request, be polite, be straight forward but make the request when the other person feels that
   you have merited such recommendation or endorsement. Always go into business relationships as if
   you will ask for the recommendation or endorsement as you will be more attune to periodically asking
   if they are pleased with your work. This helps to "surface" any issues not brought to your attention
   earlier. It also makes it more difficult to decline your request if they never raised any problems with

      1.  Review your Recommendations and Endorsements in your Brag Book for a quick starting point.

      2.  Always keep good records and copies of documents that the manager or company approves
           to be shared regarding your accomplishments. This may involve some modification or marking
           of information, but if you did a great job most people will try to find a supportive middle ground.

      3.  Keep notes of people who worked with, what you worked on, when, and their contact information.
           This may bring you value later for something specific and leaves the door open for them to reach
           out to you should the need arise.

      4.  What your What I Do Better document should be:
             a)  limit it to one sheet - needs to be short, fact-filled, and factual

             b)  present information that is relevant to the company you are applying to or interviewing with
                  as some decisions makers cannot translate success in one area to theirs well.
                  This requires you retain all great stories so you can "pick and present" items of greatest
                  value for that employer as you may need different successes for different job roles at the
                  same company.

             c)  review your material to ensure it is honest and not simply bragging ... there is a difference
                  in wording and tone used in the narrative you present.

      5.  Differentiate yourself from the "crowd" to reflect your proven strengths in "the real world from
           real-world challenges" versus having the employer create the "checklist" for their comparisons.


       1.  They see opportunities others are walking by, past, around, or nearly trip over and do not
            ask the question "why is this the way it is?"

       2.  People who look around and can't find the Suggestion Box.
            A high percentage of high impact ideas come from employees via the "Suggestion Box".
            Some companies opt to ensure they have one but don't really want it by having employees
            submit via e-mail where the e-mails will be reviewed by people known to not champion
            innovation or change. This will not be a good place for Super People to remain at.

       3.  They challenge tradition, which was once near treason, but now is reflective of the highly
            dynamic and competitive business world we are in.

       4.  They are not afraid to consider change, innovation or "something different".
            Look at the great people in history to challenged the "status quo", who knew there had to
            be a better way, who did not fear failure due to the rewards for success.

       Super People learn from their own mistakes, but more importantly, from the mistakes of others
       including mistakes in their approach to creating "better". Failure is a learning opportunity, not
       an end. Each failure brings new insight, new knowledge, greater understanding that can be
       applied to other endeavors.

       In life, we regret the things we did not try and thus the opportunities we forfeited.
      This is why companies need "super people".
      This is why we should all want to be "super people" and can be if we want to.